Library Connections

Entries Tagged as Social Media Tools

How to Use Social Media to Promote your School Library

March 11, 2013 · 319 Comments

So now that we have established that we all have a little case of information overload, what do we do? I supervise--I really don't like that word and will often exchange it with support so... I support 30 librarians at 27 different sites and I find that one of the most common frustrations across the board is that there just aren't enough hours in the day to circulate, develop the collection, provide reference help, conduct story-times and book talks, and shelve, let alone learn about or promotion via technology, social media, and Web 2.0 and 3.0 tools.

When it comes to integrating virtual patron outreach into our day-to-day, less is more. For the most part, everyone is overwhelmed. Take yourself for example.  Have you ever referred to a new social media outlet as "just one more thing to check"? Are you reading this blog on a whim because you had a few minutes and it had a catchy title? (I apologize to regular readers of my or any blogs and I salute you for your patronage!) Your patrons--for the most part--feel the same way. So pick one or two to start, and go from there.

Most people today use one or all of the big three: Facebook, Twitter, and Pinterest. There are dozens more, but if you are going to pick one to start, start with one of these. Each is different in what they allow you to provide your patrons.

Let's start with Pinterest. This social media tool is a virtual pin board where you can "pin" pictures from the web upload them from your computer. You can also drop in a little explanation (500 characters or less) with each picture. It's great for pinning book covers, infographics, and pictures of events held in the library.

Next is Twitter. This is an extremely easy to use social media tool. Have you ever said something witty and only the walls are listening? Now you can tweet your witticisms out--along with any other 140 character headlines, newsflashes, and quick tips. All you have to do is get patrons to follow you. Think signage. And contests where they have to "follow" you to win.

Lastly is Facebook. This can be your virtual gathering place, news feed and photo album--all for free. Facebook encompasses Twitter's and Pinterest's features along with many of its own.

No matter which you choose, just be sure to keep up with it. Many "fans" and "followers" lose interest if you are not updating frequently and providing current material—sort of sounds like your print collection right? We’ll be talking more in depth on these tools in the coming weeks and I would love your feedback on how your library is (or isn’t) using these tools.

Now that you have had a basic crash course on promoting your services to your patrons, next time we can talk about helping them help themselves through the shell shock of the information explosion. The easiest way is giving more via few but functional outlets and media. What are your patrons asking for help with the most?  I'd love to know.  Please leave a comment below.
Ever onward!

Ruth is the Supervisor of Library Services at Tustin Unified School District. Ruth spent most of her childhood at the beach or with her nose in a book—oftentimes both. Though reading and writing are her passions, promoting libraries, librarians, and information literacy is the foundation of her personal and professional objectives.

She lives with her husband and their French Bulldog in Irvine, California. Ruth will also be pinning resources for her Learning Library column on our Pinterest account- You can comment on this blog or follow her on Twitter @AskMissLIS.

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319 CommentsTags: Social Media Tools · Learning Library · social media

Welcome to the Sophomore Year for Emerging Tech

August 04, 2011 · 5 Comments

edWeb.netAs the founder of, a professional social network for the education community, I was struggling with how to build active and engaged communities on our website.

Then I attended Michelle Luhtala’s presentation at CoSN in March of 2010 on “Using Web 2.0 to Embed 21st Century Learning,” and I got an idea. Why not use Web 2.0 tools to spread the word about this to other school librarians?

Michelle (Head Librarian at New Canaan High School and winner of the 2010 School Library of the Year Award) uses many social networking tools and free collaborative technologies that are often banned in schools. After her presentation, I approached her with the idea of extending her presentation into a series of free monthly webinars embedded in a social networking community on She loved the idea.

We launched “Using Emerging Technology to Advance Your School Library Program” in July of 2010, and could tell right away that we were onto a good idea. In spite of our initial technical challenges with the webinar platform, the librarians in the webinar would say, “Hey, this is just what happens at school!” Michelle is a fabulous presenter with so many innovative ideas. Members love connecting with her, and with each other every month.

We found the right tool ( so we can incorporate video, text chat and polling so Michelle’s presentations are very personal and interactive. Each session includes lots of time for participants to text questions to Michelle, which she answers “live.” After the webinar, the conversation continues online through our community discussion forums. Emerging Tech creates a sense of community and connectedness that you rarely get from webinars – and even from online communities.

Over the past year, Emerging Tech has grown to 2,400 members. We hear from members all the time about how much they appreciate the program. The archived webinar recordings are a great feature of the program. Librarians can join the program at any time and catch up by watching any of the past programs.

Our members asked for CE certificates for participation, and we’ve been amazed at how valuable these certificates have been even though we are not an accredited program. If teachers could receive accredited CE certificates for participating in online Web 2.0 programs, we know the use of this kind of Web 2.0 technology would spread faster.

Emerging Tech would not have been possible without the support of Follett Software Company. Their offer to sponsor the program for an initial trial of three months and willingness to support our Web 2.0 experiment was truly visionary, and we can’t thank them enough! Two months into the program, Michael Campbell, the Director of Marketing, called me to say that Follett wanted to sponsor the program for the full year, and now Follett is sponsoring the sophomore year of Emerging Tech.

When Michelle started a discussion thread in Emerging Tech – “What do you want on the syllabus next year?” she received 80 posts of requests for topics to address! In July, we launched Year 2 – the Sophomore Year of the program. And it looks like we have enough topics to keep this going for quite some time. Emerging Tech has become a model for other Web 2.0 PD programs we are offering on

Any librarian or educator is welcome to join Emerging Tech and can sign up at We hope to see many of you there!

Lisa SchmuckiLisa Schmucki is the founder and CEO of, a professional social network for the education community. is free for all educators and schools. Join edweb at

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5 CommentsTags: edtech · Professional Learning Communities · Social Media Tools · edweb · learning · library · school libraries · social networking in education

Social Media in Education

June 06, 2011 · 10 Comments

Social media brings excitement and interest to learning and empowers students to grow as global and digital citizens. One obvious example of an educator who is embracing this technology to engage students is Van Meter Community School Librarian Shannon McClintock Miller (@shannonmmiller). We were fortunate to have Shannon present her ideas on the Positive Effects of Social Media in Education at our New Leaf in Learning Conference, which took place in March. It was a standing-room only session that illustrated how this trailblazer's confidence in social media as a constructive learning tool is paying off.

The session was recorded and is embedded below – if you can’t see the video, click here.

As she makes clear in the video, teachers and librarians don't need to fear social media—they need to encourage kids to use it to advance learning and show them constructive ways to utilize the tools. Using social media in her school allows Shannon to connect with other teachers and classrooms well beyond her district, and her students are sharing, publishing, discussing, creating and collaborating with peers and other teachers around the world.

"Social media brings excitement, currency and engagement," she told us. "It gives kids a voice and enriches their learning experiences by letting them connect with individuals, groups and experiences around the world."

As audience members expressed concern about kids wasting time texting from their cell phones and reading Facebook posts instead of participating in class, this enthusiastic educator pointed out that a driven instructor can steer students toward using social media productively, so that they don't have time or desire to use it in the ways many teachers and parents fear. She also described how the administration at Van Meter was 'on board' with her use of social media because everything is transparent—there are no secrets—and she takes the time to teach etiquette and literacy so all students strive to use social media wisely.

But don’t take her word for it. During the session, Shannon made it easy for everyone to get ideas and see social media in action by letting her students do the talking. As a group of students appeared on the screen live via Skype, each student greeted Miller enthusiastically then told the audience about their individual projects using Animoto, Skype, Facebook, iMovie, YouTube, Flickr and others. The audience immediately saw the power of social media through the students' own stories.

What positive effects are you seeing by using social media in education? Share your stories below!

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10 CommentsTags: edtech · library-classroom connection · Professional Learning Communities · Social Media Tools · library · library advocacy · school libraries · social networking in education · stories

Is the DOE recommending social networks in education?

December 07, 2010 · 6 Comments

Yes, it’s true, the National Education Technology Plan (just released in final form by the U. S. Dept. of Education) calls on educators to “leverage social networking technologies and platforms to create communities of practice that provide career-long personal learning opportunities for educators…”

My jaw dropped when I read this. Not because I am the founder of a social network for educators (I couldn’t have asked for a better prescription than this report.), but because of the research we’ve conducted with K-12 educators on the subject of social networking in education. Social networks are currently a “persona non-grata” technology in schools.

In our research and in educators’ conversations on, we hear over and over about the frustration of not being able to access the kinds of advanced technologies, especially social networks, that are so ideal for student collaboration and creating communities of practice for educators. Trying to use emerging technology is a struggle, leaving educators searching for “work-arounds” to find tools that are not blocked by IT filters.

Our research also showed us that school librarians are the most tech-savvy of all educators. When we asked a national cross-section of educators if they had joined a social networking website, 70% of librarians said “yes” compared to 62% of teachers and 54% of principals.

Based on these results, we decided to launch our first professional development program on for librarians. The program – “Using Emerging Technology to Advance Your School Library Program” – features live webinars in combination with our edWeb social network to provide a truly collaborative, ongoing program that helps school librarians address the very issues that are brought to the forefront in the National Education Technology Plan.

The librarians who are participating write to us all the time to tell us how much they are learning and how much they appreciate the opportunity to collaborate with colleagues. Librarians, with their head start in using technology, have a tremendous opportunity to transform their role into “chief information officer” for their schools and districts.

I’m confident that the barriers to using social networks in schools are going to come down. Students go to bed with this technology every day. It is their life and their future. Librarians and educators who adopt this technology are discovering a new way to build communities of practice with colleagues that open up a world of information, new practices, and resources.

The National Education Technology Plan recognizes the need to embrace technology, not block it. Let’s take down the barriers to emerging technology in our schools.

How will you use the National Education Technology Plan to support your use of emerging technologies?

The “Using Emerging Technology to Advance Your School Library Program” community is sponsored by Follett Software Company.

Lisa SchmuckiLisa Schmucki is the founder and CEO of, a professional social network for the education community. is free for all educators and schools. Join edweb at

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6 CommentsTags: Social Media Tools · edweb · library advocacy · school libraries · social networking in education

Indulge in the Dessert of Our Profession!

November 02, 2010 · 14 Comments

CupcakesIsn’t dessert the best part of a meal? I love to look at the dessert menu first so I know what I want to leave room for! Dessert makes my main course more complete and sweetens my memory of the meal.

Ever wonder what the dessert of our profession is? It too is the best part: our learning, which has the potential to sweeten the impact of student learning.

By participating in professional learning communities, collaborating with colleagues and conducting action research, we have an opportunity to indulge in the dessert of our profession and sweeten the memory of our hard work.

If we are lucky enough to find professional resources that spark a wondering in us, tempt us to dig into that sweet bowl of fresh ideals and sip on new skill-sets, then that can potentially impact student achievement.

Recently, my colleagues and I read, The Book Whisperer: Awakening the Inner Reader in Every Child (Miller, 2009). If you haven’t read it yet, you should. This is the kind of book that not only sparked a wondering in me, but generated fireworks when we started thinking, “What if.”

“What if” we raised the bar on how many books we required students to read? How would reading more increase reading comprehension?

“What if” we provided opportunities for teachers and classmates to whisper book recommendations to each other; essentially creating an endless thread about reading experiences?

“What if” we could engage students in the culture of reading through social media; keeping them more engaged and encouraging goal setting?

I’m working with two fourth grade teachers on our own ‘Book Whisperer’ Action Research project. Here are the highlights of what we’re doing:

  • I’m developing a unit to build students’ understanding of how to use social media appropriately and responsibly.
  • We are collaborating as we use Destiny Quest to facilitate and engage students in reading conversations and to teach them how to write effective book recommendations.
  • Students are using the MyQuest feature as their own "space" where they can create Shelves containing the books they've read, those they're currently reading and those they want to read. Friends can make recommendations to Friends which creates a dialog or comment "thread" between Friends. Friends will have a clear picture of why the student liked the book and discover titles they may not have self-selected.
  • Classes are discussing safe methods of online social interaction as students learn about Acceptable Use Policies. MyQuest offers educators an authentic opportunity to discuss these issues with an age-appropriate social media tool.

Our Action Research is now under way. I’ll keep you posted on our progress and results. We would love to have feedback as we work through this process and enjoy our dessert!

Jeanne ZiembaJeanne Ziemba is currently a Technology Integration Specialist in St. Lucie School District in Florida. She believes learning is simply a sweet way to enjoy life to the fullest. You can connect with Jeanne by leaving a comment below or via email.

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14 CommentsTags: library-classroom connection · Professional Learning Communities · Social Media Tools · Action Research